Our ever shrinking food products


First there was Marmitegate. Now Maltesers is the latest brand to provoke consumer anger.
Maltesers’ slogan is “the lighter way to enjoy chocolate”. And, it would appear that the sweets just got even lighter, given that makers Mars has shrunk pack sizes by 15 per cent.
Mars says it has had no choice but the shrink the size of its products and the other option would have been to increase prices for consumers.
Maltesers packets now contain 103g of chocolate, rather than the previous amount of 121g.
While the firm seems to have tried to keep the change relatively low key, food retail expert Steve Dresser noticed the change. Mr Dresser also spotted that Mars’ Galaxy Counters have also decreased in size, from 126g to 112g.
The latest chocolate furore comes after a row about Toblerone, which have been shaved by around 10 per cent by maker Mondelez International.
Mars said: “Like all chocolate manufacturers, we have seen the cost of raw materials rise and, while we try to absorb these pressures as much as possible, sometimes we have to make the difficult decision to reduce the size of some of our products so our consumers can continue to enjoy an affordable treat.”
It said that it continued to be committed to offering its customers great tasting chocolate with good value for money.
While this latest size reduction is being blamed on Britain’s referendum vote, Mars has already been criticised for reducing the size of its Mars and Snickers bars.
The latest move by Mars comes following indications from Walkers crisps and from Birds Eye, who have said that they will have to look at increasing prices or reducing pack sizes as a result of the falling price of sterling.
Since Britain voted in June to leave Europe, sterling has fallen by around 16 per cent against the dollar. Suppliers say this is making the goods they import to make their products more expensive, leading to higher production costs.
Tesco chief executive Dave Lewis has commented on the situation, to call on suppliers not to increase their prices, which will lead to further costs for already struggling households.
Mr Lewis said that multinational firms, such as Unilever, where he previously worked before joining Tesco, should not expect British consumers to pay “inflated prices in order that revenue and profits in their reporting currency is maintained.”