Lyft has undertaken a huge initiative, in view of the upcoming mid-term elections in the United States, which will be a huge test for President Trump. In order that people complete their civic duty, Lyft will be providing free as well as discounted rides on the Election Day, the 6th of November. The ride-hailing company already has a free ride program in case of emergency, as well as non-emergency situations (involves veterans and job-seekers). Now, it will be working with various organizations to ensure that the common citizen is able to cast his/her vote.
The firm brought to notice the fact that 15 million registered voters could not exercise their voting rights, due to certain transportation issues. A research by Pew in 2014 also found that almost 50 percent of the people who are not able to vote are from families with income less than $30,000. That is why Lyft has tied up with Vote.org, TurboVote and Nonprofit Vote, which keep citizens informed about the elections, to distribute promotional codes giving 50 percent off for people who need them. Additionally, it will also be working with Voto Latino and Urban League, two non-profit organizations, for providing the underserved communities free rides, so that they can exercise their voting rights. Lyft will also be quite active during this period on its social media accounts, reminding users of the voter registration deadlines. Besides, it will provide its drivers with handouts regarding voter registration, as well as encourage people to vote through online campaigns.
Meanwhile, Lyft has a big reason to celebrate now, as the company completed more than 5,000 self-driving rides using its ride hailing application. Lyft had launched the self-driving service in Las Vegas. The autonomous driving system has been developed by Aptiv, which is a high-tech auto-parts supplier that Lyft had partnered up with earlier this year. Lyft is also developing a similar system on its own, although officials declined to comment when it would be launched. Both the companies also did not disclose the service’s financial details.